17 Feb 2018

Fairmont Southampton Forecasting A Bumper Year

The Regional Director of Sales and Marketing for the Fairmont Southampton, Shelly Meszoly, spoke with TNN  regarding the anticipated sales and predicted forecast for the upcoming tourism  season of 2018.

Mrs. Meszoly commented “So we are ahead of pace and very excited to be ahead of pace after the Americas Cup here in Bermuda last year. Most importantly, our group numbers are significantly higher. A lot of our groups like to come in the summer, so we have an awful lot of groups coming in May and June. We have a lot of leisure customers bringing us ahead of pace also in July and August, and we have a good amount of groups coming in to the Fall Season as well. We are very optimistic about this year.

“It’s going to be a better year than last year, From a Sales and Marketing perspective we try to shake things up every year by investing in the things that are working and try different things for the things that maybe we think we can get better ROI (Return on Investment) on. We do a lot of marketing on group sites such as SeaVent, this is where a lot of meeting planners go to source destinations and hotels for their programs.

“We have invested in a Business Development manager who is based in Toronto and all he does is source leads. And of course we work constantly with the Bermuda Tourism Authority, they have been extremely supportive on the group side of our business. If we get the groups right, then everything else falls into place and not just for this hotel.

“We do a lot of leisure business, probably about 60% of our business is the individual leisure traveler. We do very well because we are a Zeca Virus Free Country. Of that 60% there are a lot of families and young couples, including the Minimoons, Honeymoons, and Babymoons and then 40% of our business is group bookings. We are hoping to increase the group bookings so that it will be about a 50/50 split.

“We are going to run anywhere between 80% and 90% occupancy from April through to October. It’s going to be a bumper year.”

Mrs. Meszoly closed out telling TNN “We have majority of Bermudians working for the hotel, although I cannot quote an exact number but we are looking to hire more.”

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Read 484 times Last modified on Saturday, 17 February 2018 21:24
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